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Sample Size Calculation for Market Research in Emerging Markets
In emerging markets, getting your sample size right can make or break your research. This practical guide from WeResearchIt Partners walks you through how to calculate statistically sound and cost-effective sample sizes tailored to low-resource environments. With step-by-step formulas, real-life fintech examples from Uganda, and expert insights from WHO, USAID,... and UNICEF, you'll learn how to balance precision, feasibility, and budget to design impactful market research studies.
Research Blooms: The Lifecycle of a Data Project
Just as a flourishing garden thrives through care, precision, and nurturing, a successful
research project evolves through a lifecycle of deliberate stages. Much like a garden begins with
a seed and blossoms into vibrant flowers and fruits under the right conditions, a research project
matures into valuable insights that fuel growth and transformation.... This article explores the
lifecycle of a quantitative research project, drawing inspiration from the art of gardening.